Rituals suggest to use this product after exercise or in hot weather. This is because it gives such a cooling effect on the skin. They advise you to apply the gel before you have a shower, this is because the longer that you leave it on the skin, the cooler the gel gets.
I think it is one of the most refreshing shower gels I have tried. I have used other mint based shower gels and nothing has compared to this one! It is in the men's section of Rituals, but is unisex as it doesn't have a masculine scent. It retails at £7 which I think is good value for a high end luxury product.
Rituals philosophy is 'Happiness can be found in the smallest of places', and their aim is to make each of their products transform your everyday routine. I find their products are very luxurious and the quality and scent of the products make you feel like your having a 'Spa like' experience. I would definitely recommend this Ice shower gel and since finishing it, I have gone back to repurchase it and have picked up a couple more of their products and look forward to trying them.